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Healthy Food

Custom Sales and Customer
Support Agents

Helped a DTC healthy food brand in Spain 5× their weekly B2B lead handling capacity — without growing the team or losing speed.

Challenge

FIZI is a plant-based snack brand operating in both B2B and B2C across Spain. As the company grew, the local team was spending too much time on repetitive communication tasks — especially in sales and customer support.

Key challenges included:

Manually processing B2B partnership requests;

Responding to collaboration offers from other brands and event organizers;

Everyday responding to customer queries;

Managing a scattered sales pipeline with inconsistent follow-ups.

This was slowing down growth and pulling the team away from high-impact work.

Solution

We designed and implemented a lightweight automation system tailored to three core areas of inbound and outbound communication.

1. Smart Inbox Categorization

All incoming emails are automatically sorted into three categories:

B2B distribution and retail partnership requests

Collaboration inquiries (events, brand collabs, sponsorships)

End-customer questions and support requests

Each category is routed to the right logic and handled accordingly.

2. AI-Powered Customer Support

A RAG knowledge base was created for the brand

An AI assistant was integrated to handle up to 95% of recurring questions (order tracking, delivery info, returns, etc.)

The volume of manual support tasks significantly dropped

3. Automated B2B Sales Pipeline

Inbound leads are now automatically onboarded into a multi-step sales sequence. They receive partnership terms, brand information, sample offers, follow-ups, and reminders

Every lead is tracked in a system with clear pipeline visibility

If leads go silent, automated follow-ups are sent without manual involvement

Outbound sales were also automated: now, sharing a brand’s website link is enough to launch that lead into the outreach flow, where messaging and tracking happen autonomously

Outcome

What came out of our partnership.

Reduced time spent on repetitive requests by up to 80%, saving the team an estimated 15+ hours per week previously spent on manual communication

Reduced average response time across all incoming requests to under 10 minutes

Enabled the team to launch 50+ outbound B2B reach-outs weekly — without adding headcount

Created a fully automated lead tracking system with clear pipeline visibility and follow-up logic

Freed up team capacity to focus on strategic tasks like new partnerships, retail expansion, and marketing

If you're reading this, you know the AI revolution is already here.

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Let's jump on a call and see if our vibes match.

We could be your AI transformation partner.   Let's jump on a call and see if our vibes match.

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Custom Sales and CustomerSupport Agents