Scalable reporting system for content and ad campaigns for Si Digital Coop

Built a custom analytics automation system for a growing SMM agency — doubled their campaign iteration speed and enabled consistent, insight-driven decision-making across 20+ client accounts.

Challenge

A social media and paid advertising agency managing 20+ client accounts was spending a significant amount of time on manual internal operations related to performance tracking.

Two main areas were especially time-consuming:

1. Daily content performance tracking

The content manager was responsible for exporting and inputting engagement data for every published post — likes, comments, saves, link clicks, and more — into spreadsheets. This task alone took around 1 hour daily, pulling focus away from core responsibilities like sourcing references, editing creatives, publishing posts, and onboarding new clients. This reduced the team’s operational efficiency and limited their ability to scale content production or take on additional clients.

2. Weekly ad performance reporting

The media buying team collected data from Meta and Google Ads accounts for every client. Reports were built manually and used to decide which campaigns to scale, pause, or optimize. With client numbers growing, this task became increasingly unsustainable.

Solution

We analyzed the agency's workflow and discovered that manual data collection was the core bottleneck limiting growth. Our solution focused on building a unified analytics system that would work across all client accounts:

1. Automated Multi-Platform Data Collection

Manual exports were consuming hours daily. We implemented a system that:

Connects directly to Meta, Google Ads, and social platform APIs

Pulls performance data automatically for all 20+ client accounts

Collects engagement metrics (likes, comments, saves, clicks) without manual input

Runs on schedule to ensure fresh data is always available

2. Intelligent Performance Dashboards

Raw data alone wasn't enough - the team needed actionable insights. We created:

Client-specific dashboards with daily, weekly, and monthly views

Channel segmentation to compare performance across platforms

Custom KPIs based on the agency's success criteria

Visual indicators for quick performance assessment

AI-Powered Campaign Recommendations

To accelerate decision-making, we integrated intelligence layer that:

Analyzes campaign performance against agency benchmarks

Flags underperforming ad sets for immediate attention

Suggests which campaigns to scale based on historical patterns

Delivers recommendations directly in the dashboard - no analysis paralysis

The entire system updates automatically, giving the team real-time visibility without any manual work.

Outcome

What came out of our partnership.

Saved over 5 hours of manual reporting work weekly across the team.

Achieved a 50% improvement in operational efficiency within both the content and media buying departments.

Enabled 2× faster campaign iteration cycles with quicker access to performance insights.

Established a scalable and consistent internal reporting system, supporting growth without additional headcount.

Freed up the content manager’s time to focus on creative production and client acquisition, directly improving capacity and quality of service.

If you're reading this, you know the AI revolution is already here.

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Let's jump on a call and see if our vibes match.

We could be your AI transformation partner.   Let's jump on a call and see if our vibes match.

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